Just think about a user generated content website, being started from scratch. How do you go about that? When you look at Dubizzle* today, you find that it’s huge, and it didn’t happen overnight or easily.
These are notes I’ve taken while attending a presentation by JC Butler, co-founder of Dubizzle, which I think would be helpful to startups or freelancers or anyone thinking of engaging and building a community for whatever reason
- Community content is more original than general content << Value in that is people will trust such a site more
- Facebook is community content gossip site
- Tech opportunities << Think Foursquare, think YouTube, think HTML5 ads over certain website content
- Content innovation
- New form of content
- Define new space
- Users marketing their content on your site ==> Marketing your site
- Sharing their content on other sites ==> Marketing your site
- Online has to be offline << Don’t limit yourself to online communication
- Besides your mom, who will market it for you?
- Sometimes data [Statistics and market study] might lead you off, but sometimes if you have a gut feeling you should take a risk
- We [Dubizzle] stopped coding new features & focused more on changing our main functionalities (search to become faster and more efficient, etc..)
- Make it easier, better and more efficient