I used to mass-tweet, yes
And yes, this is coming from someone who has over 31 thousand tweets. Thing is, at one point, I didn’t enjoy my job, and spent most of my work hours on twitter and I RTed every article I thought was interesting, and almost all kinds of news.
Of course something positive came out of it
True that, I got to know/meet so many people since I spent so much time on twitter, and it led to help me be able to better pin-point when is the best time to organize a tweetup, how to choose a location for the tweetup, what tweeps would like more than other things etc.. But it also had a down-side.
I used to get stuff like: “Don’t you work?” or “I had to unfollow you and just wait till you got RTed so we see the most important tweets you put out there“
Okay, so here you go, the second remark sort of sums up the point of this post.
Two tips to keep in mind when creating a brand for thyself
- Make a niche for yourself, so people can go to you when they want to know about a certain subject.
- Tweet a certain number of times during the day, with a certain interval between them, and only share important links you think are really worth sharing, or you’re the right person to share them.
Target audience of this post
Now of course, this post is not dedicated to every tweep out there. It is dedicated to people who want to do some personal branding, mostly bloggers, social media peeps, community managers and marketing dude/ettes. And I noticed several persons do this innocent mistake (which many of us did before) for the past couple of months and I’ve been meaning to write about it, so here it is, finally.
Mental Block or Filter
When you tweet a lot and about too many things, the reader’s brain sort of creates some sort of a filter and the brain stops reading most of your tweets, and with time, gets used to simply skipping your tweets entirely.
Think before you tweet
Think twice before you share something, even if you think it’s interesting, think if it persists your status as that “certain expert in that field” person or not. Is it going to benefit you?
Ask yourself, I wrote 80 tweets today, how many got RTed really? And how many times? Do the people who RTed me have a weight in the community we are in?
Of course don’t be boring, and don’t be serious (all the time)
Of course, this doesn’t mean you have to tweet about the same subject all the time. Just like any marketing subject, it’s a 101 thing, a niche brings smaller audience, general issues bring bigger audience. And certainly, there is always the balancing of both things. If you tend to do the latter, focus on a niche, whereas when sharing general articles, make sure they’re super interesting, not redundant, not old news, and really adds character to your personality. Meaning, the person would look at that shared article or written observation, and would only appreciate it more, because it’s coming from you, this is when you know you hit a jackpot.
No hard feelings, ey?
This is a friendly tip, which I learned the hard way, and after reading several articles by people who measured success based on how often they tweet.
Let people wait for your tweet. Make it count. Only if you want to, of course.
Interesting article: Too much tweeting, will most likely hurt you