Continuing my series of posts about SEO (Search Engine Optimization): “Make SEO happen” and “A couple of SEO tips for your blog“, here comes some more news on what you can customize for search engines.
SEO for Facebook
Well, don’t be surprised! Technically speaking, any HTML page on the internet that can be accessed publicly can be SEO friendly (SEO Friendly, as in make your webpage show up in the first page of search engines in a natural – without paying - way when people search for keywords related to your business ).
Logically speaking, most Facebook pages are related to a brand, a personal brand, a product or any form of “love us so we make money out of you”. And since many brands have been relying on Facebook recently to interact with users as a 1 on 1 conversation – FB pages are more reliable since they’re more dynamic and up-to-date (some even redirect their domain name to the FB page), instead of the “informative classic website”, a Facebook page has to be SEO friendly.
SEO Title: The first 18 characters of your update.
Here’s an article about the matter “Basic SEO for Facebook pages“. You have to know, it is quite similar to normal SEO for websites, but for example instead of editing Meta data directly in HTML tags, you can do that in the About of the Facebook Page. so on and so forth…
Google’s Search Plus and SEO
Since the recent integration of Google+ content in Google’s search engine (remember the days when we used to see real-time twitter results? well since that contract ended, Google now relies on Google+ for those social results). Whether it’s a step people approve or don’t, we all know Google has almost 80% of world wide traffic, and when you want to find something, you go there. Therefore, now that Google retrieves results - customized to a user influenced by his/her Google circles – a brand has to be on Google+ as well.
The content on Google+ shows up in people’s search results as well.
SEO experts explain what they think of Search Plus and if it will affect SEO in this article. Question remains, if people will adopt it and everyone will be on it? In that case, be a pioneer and gain loyalty for important keywords to lead to your Google+ page, or everyone will just ignore it. We have to wait and see.
The more followers you have, the more influence you will have on their search results.
If you want to be on the “internet”, you have to understand that it is no longer outbound marketing per se. People now search for you and track you down. The easier you make it, the more highly they think of you and the easier they arrive to you instead of another brand. Any form of presence on the web is now searchable, so make sure your content / pages (be it: website, landing page, blog, youtube, facebook, G+, etc…) are SEO friendly.