These are 3 cool recent Augmented Reality executions. The first is from National Geographic where people got to hang out with Dinosaurs, Wild Animals and Astronauts….
This is a Movie Scenes application (that makes you live the movie right there right then). Pretty cool for dreamy people with a huge passion for movies.
And Heinz Ketchup Augmented Reality Recipe application, which I believe is a pretty cool idea. Although I wouldn’t imagine what kind of recipes coming from a Ketchup product, but they’re pioneers and they beat others to it. Moreover it’s pretty inspiring for what many brands can actually accomplish with Augmented Reality Apps.
But most importantly, if you only have time for one video and one video only, make sure you watch a very interesting TED talk about Augmented Reality by storytelling and illusionist Marco Tempest. Think of it, when Magic and Illusion become Digital. This is definitely something you have not seen before.
Hope you enjoyed today’s post.
Why should you as a Lebanese retailer / brand engage in search engine marketing, and in Paid Search in specific.
When I get asked “what do you do?”, at first I used to get excited and tell them. Ok so it would be something like:
- Random human being: So Liliane, what do you do?
- Me: I work in Search Engine Marketing *huge smile on my face*
- RHB: What’s that?
- Me (trying to put it in a simple way to understand): Well you know those ads that appear as sponsored links on search engines like google, on top or on the side while you’re searching for something?
- RHB (Some sort of disappointment starts being drawn on their face): Oh, okay…
Now the discussion can take various forms and that really depends on how people think, amount of knowledge in online marketing they have etc… But the one answer I got a couple of times was:
RHB: Yeah… I never click on these!
But it’s what I reply to them that makes a difference. Here goes nothing: Read more…
Today’s post is going to cover, what a QR code is, what is it used for, QR obstacles, what are the best practices for QR Codes, and what are the worst practices for that matter, additionally I will be sharing some good examples of QR Code usage. Nevertheless I want to share that while preparing this post, I aggregated several links about another topic, and that is “Augmented Reality”. So if you’re as excited as I am about the AR fuss, then stay tuned. For now, it’s QR Code time!
What is a QR Code?
QR Code is abbreviated from Quick Response Code. It is a 2-dimensional code, and readable by QR barcode readers, and recently an application for that is available with the smart phone you acquire, if not, you can just download (android). So yeah. it’s like a barcode, but it’s not bars, it’s a matrix.
What is it used for?
Just like any other code, a QR code is unique. Which means, that you can set a QR Code for any link out there, and when scanning that code, it will take you to that online location. The possibilities are endless on what it can be used for. And you will see in the examples how that happens. Some people use it as contact information, and then use their QR Codes as their avatars for example, and then bam, you scan it, and you add them as a contact on your phone book.
(This QR Code actually displays Nadine Issa – Point a la ligne – contact information, email, blog URL and mobile number) Read more…